Business Analytics

Customer Analytics

Customer analytics is a process by which data on customer activities and behavior is used to help make informed business decisions. Techniques such as segmentation and predictive analytics are used by decision makers to improve marketing effectiveness improve relationships with customers.

Use BizLitics Customer Analytics methodologies and visualizations to:

  • Make strategic decisions that increase opportunities and reduce risks
  • Quickly determine marketing effectiveness & calculate ROI.
  • Monitor & measure the effectiveness of email & CRM marketing efforts using A/B testing.

Sales Analytics

Sales analytics is used to identify, model, understand and predict sales trends and outcomes. Sales analytics help sales management understanding where salespeople can improve. 

Use BizLitics Sales Analytics methodologies and visualizations to:

  • Develop dashboards to clearly monitor every step of the sales process, from prospecting, territory analysis, and lead management to pipeline coverage, pipeline quality, account management, forecasting, and more.
  • Track and analyze key performance indicators to make sure that you and your sales team are performing every day.

Marketing Analytics

Marketing analytics are the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is done by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

Use BizLitics Marketing Analytics methodologies and visualizations to:

  • Monitor the success of your campaigns and analyze metrics to maximize the value you get from your marketing data.
  • Explore your data to understand trends and design new campaigns.  
  • Track key campaign metrics and view overall performance.
  • Analyze geographical buying behavior.
  • Apply advances segmentation and clustering techniques to Population data for Analysis and Targeting
  • Find patterns and insights in your data using advanced Data Mining tools and techniques

 

Marketing analytics are the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is done by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

Use BizLitics Marketing Analytics methodologies and visualizations to:

  • Monitor the success of your campaigns and analyze metrics to maximize the value you get from your marketing data.
  • Explore your data to understand trends and design new campaigns.  
  • Track key campaign metrics and view overall performance.
  • Analyze geographical buying behavior.
  • Apply advances segmentation and clustering techniques to Population data for Analysis and Targeting
  • Find patterns and insights in your data using advanced Data Mining tools and techniques

Financial Analytics

Financial analytics are designed to answer specific business questions and forecast possible future financial scenarios. Financial analytics solutions can speed up the creation of reports and present the data in an useful dashboards that are easier to read and interpret than spreadsheets and standard reports.

Use BizLitics Financial Analytics methodologies and visualizations to: 

  • Develop strategic reporting solutions that merge disparate sets of financial, operational and transactional data.
  • Map relationships among various systems and geographies to discover patterns and trends.

Supply Chain Analytics   

Supply Chain professionals must deliver goods and services using disparate information systems on tight deadlines. Supply chain analytics can help you with your supply chain analysis by exposing critical problems and opportunities.

Use BizLitics Supply Chain analytics methodologies and visualizations to :

  • Analyze shipping scheduling
  • Improve transportation and inventory planning
  • Increase your transportation management efficiency
  • Track just-in-time delivery metrics
  • Model and forcast product demand
  • Uncover critical problems and opportunities